Pay Per Click Training

Best Pay Per Click Training in Chennai

Troy Infotech delivers an in-depth best Pay Per Click training in Chennai. Students having Pay Per Click knowledge are able to secure a quick job in an MNC. Participants need to enroll in a best Pay Per Click training institute in Chennai like Troy Infotech to attain the skills involved in the technology. Our core strength is our trainers, who are expert professionals and well experienced from the industry. At our Pay Per Click institute in Chennai, our trainers have developed practical modules combining the syllabus to meet the industry standards. During the Pay Per Click training course in Chennai, trainers create realistic situation for students and train them to work on it. In our Pay Per Click training classes students are asked work on live projects without interrupting the running business operations as per the training provided by trainers. Join the best Pay Per Click training in Chennai provided by Troy Infotech which equips participants with thorough information, knowledge and experience on the subject.


At Troy Infotech, we consider students as our responsibility. Our responsibility will not be ended after completion of Pay Per Click course. We are providing Pay Per Click training course with placement solution to the students. Our placement team schedule the placement drives and arrange interviews with different MNCs. Our values inspire us to provide students a comprehensive Pay Per Click training in Chennai with placement so that they achieve their career goals confidently. For that, we have setup a laboratory in accordance to industry standards that comprises of latest devices, applications and softwares. Our whole building is equipped with Wi-Fi facility, latest I.T infrastructure with smart classroom facilities.


We have kept a moderate Pay Per Click course fee to support students coming from all sections of the society. Further, students find our Pay Per Click training course duration more flexible. Pay Per Click course time is scheduled according to the student’s requirements & needs. Troy Infotech’s Pay Per Click course is all about practical and practice; our classes include theory with practical sessions for the students. Join the best Pay Per Click training in Chennai provided by Troy Infotech to avail quick Pay Per Click coaching, moderate course fee, and placement after Pay Per Click course.

Course Description

PPC (Pay-Per-Click) is a useful internet advertising model which is used to direct traffic to websites. With this internet model, advertisers will pay the publisher or the website owner only when someone clicks an advertisement. With Market Motive’s advanced PPC training course from Troy Infotech, you will be trained in the field of PPC and Paid Search. You would be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.


Troy Infotech offers the best Pay Per Click training course in Chennai which helps to achieve the career goals of the participants in digital marketing.

Course Objective

The following are the learning objectives of this course:

Gaining knowledge and expertise on various aspects of Pay Per Click advertising.
Familiarizing with the auction model, ranking algorithms, and post-click activity.
Understanding the differences between various search engines and how each one can affect a campaign.
Defining, measuring, and comparing keywords and choosing the best to fit the advertising model.
Having a strong awareness of campaign settings & how to structure a campaign, and pricing models.
Maintaining proficiency in writing your own ads, developing landing pages, and using ad groups.
Reviewing the market trends to decipher which PPC campaign works for other marketers.
Will be gaining insights into advanced Content marketing and advanced website conversion rate optimization

Pay Per Click Training In Chennai Course Syllabus:

Introduction to Advanced Pay Per Click (PPC)

Introduction to PPC Advertising

  • Introduction Preview
  • What is Pay Per Click?
  • Efficient Advertising No Wasted Impressions Preview
  • The Three R’s of Pay Per Click
  • PPC Account
  • Removing the Guessing Game
  • PPC Which Gives Valuable Insight
  • Level Playing Field
  • Conclusion


Psychology of Search

  • Introduction
  • People Think in Concepts
  • Expectation of Results
  • Search Marketing which is Not Interruptive
  • Track Conversions
  • Successful SEM
  • Most Common Online Activities
  • A study on – Advertising Isn’t Advertising When It’s Information


The Search Opportunity

  • Introduction
  • Web Essential
  • C-Level Uses the Web
  • C-Level Trusts Internet Above Work Contacts
  • Online Activities By Time
  • World Wide Advertising Revenue
  • A study on – User Attention Does Not Equal Advertising Spend
  • Consumers In Control
  • SEM Spend Projections
  • Moment of Decision

The Buying Cycle

  • Introduction
  • Search Buying Cycle
  • Buying a New Book
  • Buying B2B Software
  • Ad Copy Writing
  • Landing Pages
  • Why is This So Important?

Quick Note on User Interfaces

  • Introduction
  • The UI Changes Often

Section 1 Introduction to Keywords and Match Types

  • Keyword Basics Keyword Organization
  • The Long Tail Keyword Discovering
  • Understanding Match Types
  • Managing Search Queries Negative Keywords
  • How to Add Keywords

Section 2 Writing Effective Ad Copy with Introduction to Landing Pages

  • Connecting Search Queries to Websites
  • Trademarks and Dynamic
  • Ad Extensions
  • Overview of Landing Pages (Where to Send Your PPC Traffic)
  • Ad Copy Testing

Section 3 Campaign Settings

  • Account Settings and UI Walkthrough
  • Campaign Settings – Location and Language Targeting
  • Campaign Settings – Types Budget Reach

Section 4 Conversion Tracking Bidding and Reporting

  • Setting and Measuring Goals
  • ROAS Conversion Setting Initial Bids
  • Effective Bid Strategies – Bidding Options
  • Effective Bid Strategies – Setting Bids
  • How to Extract Valuable Data

Section 5 The Content Display Network

  • PPC Introduction to Display Advertising
  • Advanced Display Targeting – Advanced Targeting Options
  • Advanced Display Targeting – Taking Action
  • Image and Video Ads
  • Remarketing

Section 6 Account Organization

  • Ad Group Organization
  • Campaign Organization
  • Working with Multiple Accounts

Section 7 Quality Score

  • Introduction to Quality Score
  • Working with Quality Score
  • Pivot Tables and Quality Score

Section 8 Creation of Your Account Strategy and Launching with Monitoring Accounts

  • Creating Launching and Managing a PPC Account
  • Strategy Documentation Implementation

Section 9 Testing and Advanced Landing Page Strategy

  • Landing Page Testing
  • Advanced Testing Techniques
  • Building the Perfect Landing Page

Section 10 Tools and Other Networks

  • Save Time with AdWords Editor and Excel


Display Advertising

Advanced Content Marketing

Advanced Website Conversion Rate Optimization

PPC Foundations

Take A Look At Our Pay Per Click Training Course

Real-Time Practical Training

You will get the real-time project experience on our training. We provide more practical training classes preferred by the candidates. Our practical oriented training will inspire all the participants.

Assured Placement Assistance

We are the pioneer in providing the assured placement assistance for the participants after their course completion.

Certified Trainers

Learning made easy by our certified trainers who fulfills the needs of the candidates in that particular course. Your knowledge will be transformed into expertise level by our trainers.

Internship Training

We provide internship training effectively for our participants which are highly helpful for their professional career.

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Related Courses

Frequently Asked Questions

Who Can Learn The Pay Per Click Training Course?

The following can attend this Pay Per Clickcourse:


  • Marketing managers
  • Digital marketing executives
  • Marketing and sales professionals
  • Management, engineering, business, and communication graduates
  • Entrepreneurs and business owners

Why this Course?

  • PPC specialists are highly responsible for planning, managing, and executing paid marketing campaigns on various media for achieving business goals such as brand awareness, lead generation & sales conversion.
  • PPC specialists in digital marketing are paid with high salary.
  • Lots of job opportunities are available in digital marketing after the completion of this Pay Per Click training course.

What will you learn?

You will learn & become expert in the following concepts:

  • Gaining knowledge and expertise on various aspects of Pay Per Click advertising.
  • Familiarizing with the auction model, ranking algorithms, and post-click activity.
  • Understanding the differences between various search engines and how each one can affect a campaign.
  • Participants can Be able to assess the market shared by the search engines.
  • Having a strong awareness of campaign settings & how to structure a campaign, and pricing models.
  • Will be gaining insights into advanced Content marketing and advanced website conversion rate optimization

What are the Career Opportunities available in Pay Per Click ?

The following are the job opportunities you will get:

  • PPC Team Lead
  • Senior PPC Specialist
  • PPC & Social Media Specialist
  • PPC Expert/marketing Analyst
  • SEM Specialist/ppc
  • PPC Digital Campaign Data Analyst

What Are The Pre-Requisites For Learning The Pay Per Click Course?

PPC skills are ideal for those who seek leadership positions in paid marketing and no pre-requisite is required for this training course.

TROY Course Duration For Pay Per Click Training In Chennai

  • Fast Track Training Program (6+ hours daily)
  • Regular Classes (Morning, Day time & Evening)
  • Weekend Training Classes (Saturday, Sunday & Holidays)

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